How OnlyLookup ranks creators

This page exists so that nothing about how OnlyLookup works has to be guessed at. It covers where the data comes from, how creators are ranked, what the commercial arrangements are, and what we refuse to do. The ranking weights published here are the weights in the code; if they change, this page changes in the same release.

Where the data comes from. Public OnlyFans profile pages: display name, bio, avatar, subscription price, public counters, and self-stated location. That is all of it. Nothing behind a paywall is read, stored or displayed, we host no creator media, and avatars pass an automated safe-for-work filter before they are ever shown. Creator names reach us from three sources — public competitor sitemaps, which give us usernames and nothing else, the OnlyTraffic partner API, and our own roster. We do not copy anyone else's page text.

How categories are assigned. From the creator's own words, by a language model reading the public bio. Ethnicity, body type, age, gender identity and pregnancy are assigned only when the creator states them; they are never inferred from an avatar. This is the single rule that most shapes the site, and it is why our category pages are shorter than the ones you will find elsewhere.

How ranking works. Three signals. Activity is how recently a creator was seen active. Fan interest is the last 30 days of outbound clicks from our listings, normalized across the live catalogue. Freshness favours recently updated profiles over stale ones. The exact weights above come from the same configuration used by the scorer. Scores are recalculated once a day; those three signals are the only inputs to `rank_score`, with no manual adjustments or undisclosed boosts. When two scores are equal, listings with an avatar appear first as a display-quality rule that applies equally to every creator and cannot be bought; username order is the final deterministic tie-breaker.

What money changes. Creators and agencies can buy a Featured slot, which places them in a separate, labelled block above the ranked list on a category, state or home page. It does not alter their position inside the ranking, and it does not push anyone down within it. Outbound links to OnlyFans carry affiliate tracking where it applies, which is disclosed on the affiliate page. Neither of those things buys a better rank, because rank is computed from the three signals above and nothing else.

Refresh cadence. Profiles are re-crawled weekly. Each listing shows the date we last confirmed it. Prices, free status, bio text and activity are all re-read on every pass, so a creator who changes any of them moves accordingly — that is why free pages and free trials churn faster than other categories.

Thin pages. A category or state page with fewer than ten live profiles renders normally for you but tells search engines not to index it. We do not pad lists to clear that threshold.

Removal. The removal form closes requests within 48 hours, requires no explanation, and permanently blocklists the username so our crawler cannot re-add the profile on any later pass. Blocklisting is the part that matters: deletion alone would let the next crawl undo it.